Participants will learn how to work within communities to identify public health needs and design a community focused advocacy campaign. The case study used to convey this objective is the Rhode Island statewide Sugary Drinks Tax advocacy campaign to fund the Retail SNAP Incentive Program.

Learning Objectives

• Identify a community need through coalition building and direct service avenues
• Define the goals of the campaign and communication strategy
• Develop the timeline, activities and deliverables schedule for the campaign
• Evaluate the campaign and disseminate findings across community and political groups