Engaging businesses and faith-based organizations in public health interventions: Lessons learned from a COVID-19 and flu vaccine detailing program in the Northeast Bronx

The NYC Department of Health and Mental Hygiene partnered with 45 businesses or faith-based organizations in the Northeast Bronx to increase COVID-19 and flu vaccine knowledge and uptake in predominantly Black and Hispanic areas. The program disseminated health information through trusted community leaders to address vaccine hesitancy. ZIP codes with higher involvement in the program showed greater increases in vaccination rates.

Resource Details

• Population: Black or African American|Hispanic, Latino, or Latinx
• Geographic Areas of Implementation: Urban
• Setting/Context of Implementation: Community
• Topics of Practice: Outreach/ Education/ Communications
• Outcomes of Interest: Advancing Racial Equity|Capacity Building|Partnership Building|Reduction of Health Disparities
• Level of Evidence: Promising
• Tools or Materials Included in Resource: No
• Social Determinants of Health: Healthcare Access and Quality|Social and Community Context
• Outside of US: No