The Creation of a Program of Engagement and Outreach for COVID‑19 Among African Americans Through Community‑Academic Partnerships

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The West Greenville Health Council (WGHC) engaged and activated a 27-member organizational partnership network for COVID-19 health communication and personal protective equipment (PPE) distribution in African American communities in Eastern North Carolina. Outreach included (1) local production and dissemination of culturally relevant safety videos; (2) risk, prevention, and safety postcard messages; (3) virtual forums; and (4) PPE kit distribution via the network and their distribution venues. Communication mediums included social media posts, network email distribution lists, and postcards distributed along with PPE kits. An online survey was used to gain insights on community perceptions of COVID-19 safety barriers and media messages. The activation of the network as an approach for rapid response to an emerging public health crisis greatly expanded the reach of the WGHC. The WGHC is working to institutionalize the network to address future emerging health threats, as well as the dissemination of health information more generally.

Resource Details

  • Population: Black or African American
  • Setting/Context of Implementation: Community
  • Topics of Practice: Data Collection and Analysis|Outreach/ Education/ Communications
  • Outcomes of Interest: Partnership Building|Reduction of Health Disparities
  • Level of Evidence: Promising
  • Tools or Materials Included in Resource: No
  • Social Determinants of Health: Healthcare Access and Quality|Social and Community Context
  • Outside of US: No