Reframing Health Disparities in Rural America: A Communications Toolkit

These tools and ideas were developed for and with local public health professionals who work to address health disparities in rural areas. In this collection of resources, local public health communicators will find ways to cultivate more curiosity-driven conversations that engage people in thinking about effective public responses.The resources may also prove useful for others working toward better public health–a broad field that includes professionals in local, state, and federal agencies, public health associations, community-based organizations, academic researchers, and more.The suggested strategies draw from the general science of framing and recent in-depth analysis of public health practitioners’ current challenges in outreach, education, and advocacy communications about health equity. You can learn more about the data, evidence, and rationale behind these strategies in the companion resource, “Talking about Health Equity in Rural Contexts.”